规模效应之下，头部集团的资源吸附与会员掠夺能力持续强化，而尚处消费生态构建阶段的腰部集团则承压日增。此消彼长之间，行业“方差”还将持续扩大，马太效应愈发凸显。
站在2026年的门槛回望，民营酒店集团的数量锐减绝非衰退的注脚，而是行业走向成熟的必经阵痛。成本端，租金刚性与人力上涨将持续挤压利润空间，供应链效率与轻资产运营能力决定生死；需求端，“高热度低消费”的悖论要求业者更精准地捕捉情绪价值，从一张床、一餐饭、一次深睡体验中挖掘溢价可能；竞争端，国际品牌的本土化与本土品牌的国际化将长期交织，差异化定位比规模排名更具生存韧性。
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The myth of willpower - and why some people struggle to lose weight more than others